Thoughts | Human Interest Group

22 Jul

Tim Don Featured on BodyOfWork Podcast

Professional Triathlete Tim Don on The BodyOfWork Podcast on July 2019
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26 Jul

The Man With The Halo Documentary

Watch The Man With The Halo
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4 May

May the 4th Be With Us

Always a big weekend of racing with well known events like St George 70.3, Busselton 70.3, Wildflower, Port Mac 70.3 as well this year (why do the Aussies put 2 M-dot races on same ...
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30 Apr

House of Champions

Welcome to The House of Champions
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30 Apr

Brands Can Lead Equality in Sport

Brands Can Lead the Way for Women's Equality in sport by stepping up endorsements and the percentage of women ambassadors.
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13 Apr

Women in Advertising

It’s about time. Over the last 20 years, I have seen my fair share of marketing campaigns that included a token female athlete or Paralympian. In some cases, ...
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12 Apr

Tim Don; The Man with The Halo trailer

Coming Soon
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10 Apr

Tim Don ON the Mend

April - 2018 It's with great pleasure that we update you on some positive news out of camp Don. Tim Don is now back in some routine training, riding ...
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7 Sep

Innovate Or ?

One of the things I always loved about Specialized Bicycles was the founder, Mike Sinyard’s, internal motto: Innovate or Die. While that sounds a bit harsh, it couldn&...
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31 Aug

The Problem with Sports Sponsorship

Peter Abraham wrote this piece recently about one of my favorite Professional Cycling Teams, Cannondale Pro Cycling. I worked with this team personally from the start (2007-2015) when they were ...
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17 Jan

Maintaining a Healthy Weight

Tips to Fight Obesity and Maintain a Healthy Weight
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20 Aug

The Don Smashes the Ironman World Record: Tim Don Wins the IRONMAN South American Championship with a Record Breaking Performance

(Boulder, CO) Human Interest Group (HIG) athlete client Tim Don set a new world record for the fastest time at an IRONMAN race during this weekend’s IRONMAN South American ...
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8 May

Craig “Crowie” Alexander Outlasts To Take 3rd At Ironman 70.3 Vineman With Appleton, Montgomery And Hoffman Making Top Ten: Weekend Wrap-up

In a race packed with a “who’s who” of triathlon’s top performers, three-time IRONMAN World Champion Craig “Crowie” Alexander (AUS) stayed strong ...
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8 May

Two-time Xterra World Champ Lesley Paterson Dominates Xterra France In First Attempt: Weekend Wrap-up

Two-time XTERRA world champ Lesley Paterson (GBR) was victorious this past weekend in her debut at XTERRA France. The win in Xonrupt, France is Paterson’s third ...
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8 May

Mauricio Mendez Wins Xterra Sweden, Radka Vodičková Claims 2nd At Challenge Iskandar Puteri: Weekend Wrap-up

Off-road triathlon phenom Mauricio Mendez (MEX) continued to rack up wins on the 2016 XTERRA circuit with a victory at XTERRA Sweden this weekend, and only one week after taking 2nd ...
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