Heather Novickis brings 20 years of experience representing Olympic and action sports athletes to Human Interest Group—going back to the Nagano Games in 1998. She pioneered professional athlete marketing in emerging Olympic sports like BMX cycling and triathlon and in Paralympics. In addition, Heather has developed a specialization in women’s sports sponsorship, having represented female Olympic gold medalists in multiple games.
Heather is a respected agent whose creative marketing and strategic sponsorship negotiation expertise creates value for her athlete clients and their sponsors. In 2015, Novickis founded Kinetic Group Sports Management to focus on endurance sports and women’s marketing. Previously, she held positions with IMG and Octagon, where she was the Director of Endurance Sports for the Olympics & Action Sports Division. In January 2018, Kinetic Group joined forces with Human Interest Group. Novickis graduated from the University of Colorado with a degree in International Business.
Heather is a sports enthusiast who enjoys skiing, masters swimming, Peloton cycling and bee keeping. A health-conscious mother of 2 kids, Heather’s holistic approach to wellness drives her passion around active lifestyle marketing and endorsements for her clients.