As the founder of Human Interest Group, Franko Vatterott drives the business development strategies, brand consulting and general leadership of the agency. With a background in communications and a habit of co-founding disruptive brands such as cycling motion capture technology, Retul, and International Coaching Services company, Sansego.
Vatterott finds his element when orchestrating great fitting, strategic partnerships with brands, professional grade influencers, and active lifestyle consumers. Between his global work on the brand side and as a leading representative in professional endurance sport, Vatterott's clients and sports sponsorship entities have delivered more than 15 World Championship titles, Olympic Medals, National Awards, and hundreds of professional race titles from every corner of the world. Based in the Endurance Sports Capital city of Boulder, Colorado, Vatterott stays well connected with senior level active industry leadership, stakeholders, and influencers.