Contract & Sponsorship Execution

We procure athlete sponsorship opportunities and negotiate endorsement deals. We apply a unique approach to athlete brand development and marketing. We build mutually beneficial, strategic partnerships, and manage the execution to ensure brands gain maximum return.


Storytelling & Content Production

Our content production teams bring campaign ideas to life. We direct, produce, and launch content-driven campaigns tailored for social and online engagement.


Ambassador Program Development

We help organizations identify key influencers across the sports community. We build meaningful ambassador programs and enhance brand impact. We have been intimately involved in hundreds of sponsorship-based commitments on both the brand-side and athlete-side.


Brand Engagement

We advise brands who want to grow their audience, break into new customer verticals, establish credibility, increase market share, modernize and evolve through a rebrand, and expand internationally. Leveraging our extensive athlete roster and global network, we help brands develop memorable experiential moments with consumers.


Experiential Events

Create powerful moments through our corporate training camps and personalized athlete coaching. Get exclusive access to the world’s most recognized and diverse roster of endurance athletes while we do the legwork for you in assembling the pieces to bring your event to life

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M&A Advisory Services

With nearly 20 years in our business and working with hundreds of brands in our respective industries, the partners at Human Interest Group have founded, grown, and exited several of their own businesses.  Need help with an Exit?  We got you. 

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Crypto Currency Merchant Solutions

Human Interest Group is known for its innovative projects, practices, and thinking. As Covid19 set in and flattened brick-n-mortar businesses, crippled the sports world, and triggered governments around the world to increase their fiat currency production, we took action and launched several new offerings for our B2B clients, geared for the evolving times.

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