NASCAR Joins Crypto Revolution
NASCAR driver Landon Cassill is yet another first in the cryptoverse; the first NASCAR driver to be paid in Cryptocurrency. Through his partnership with Voyager Digital Ltd, Landon will drive the remainder of the 2021 NASCAR Xfinity Series in the Voyager car. Voyager operates a crypto-asset trading platform and joins a whole slew of crypto exchanges and tech companies leveraging sport to spread their brand love. As it usually goes, Cassil met Voyager's CEO a few years ago and thus how the sponsor relation was formed. What's great about this partnership is that it is education-based....at least that's what Voyager hopes to do with their new platform and voice. Cassill was already a 'crypto guy', so he can talk authentically to his fans and help teach them about why certain cryptocurrencies have such a bright future.
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