Manchester City Launches into Crypto
Another premier league organization jumps into the world of Crypto.
Cryptocurrency company Chiliz has partnered with Manchester City to launch a fan token on fan rewards app Socios. Fans who buy the $CITY Fan Token can vote in polls organized by the club, access club promotions, games, augmented reality features, and other VIP experiences.
The English Premier League club will share revenues generated by the $CITY Fan Token with Chiliz, according to SportBusiness. Chiliz, which owns Socios.com, has launched digital tokens for 24 sports organizations, including top soccer clubs FC Barcelona, Paris Saint-Germain, AC Milan, and Juventus. Man City is also partnering with digital entertainment company Animoca to create blockchain games and collectibles, according to Decrypt.
“We recognize the significant interest in blockchain and the opportunity it provides us to engage further our global fanbase and we are confident that the Manchester City Fan Token will prove a popular addition to our digital line-up,” Stephan Cieplik, SVP of global partnerships sales at City Football Group, said in a statement.