Logan Paul Pre-Fight Crashes Blockfolio
The creative Logan Paul and crypto partner, Blockfolio, put on an impressive show over the weekend. I'm not talking about the fight, rather the marketing behind the QR code that Paul wore in his pre-fight hype. He promoted it well, had a giveaway for $10,000 in ETH and the idea of a QR code on a t-shirt was nothing short of brilliant. Except it didn't work. Paul's fans were clearly a bit disgruntled and we have to likely give them a D on execution. But the creativity and Paul himself - A+.
More and more crypto companies are getting into leveraging sport. As sports marketing professionals for over 15 years and crypto-loving BTC fanatics, we see this trend as nothing but awesome.