It's all about people

The Human Interest Group (HIG) is a sports marketing and business development firm focused on developing specialized projects between world-class endurance athletes, brands, and end-user consumers. We have designed, executed, and consulted in cutting-edge marketing campaigns for organizations of all sizes; from start-ups, to global brands, to foreign governments. The Human Interest Group has over 45 years of combined experience in business development, marketing, and brand association with world-class athletes, sports organizations, and corporations. HIG’s principal and staff have a broad spectrum of work experience in many professional sports circles including Ironman triathlon, professional Cycling, NFL, MLB, NHL, Premier League Soccer, and various Olympic Committees, plus the insider knowledge of the sports worlds of triathlon, running, boxing, swimming, and skiing.

Your helpful guide to bring your ideas to life

We are in the business of ensuring win-win’s for everyone involved. We specialize in coming alongside brands big and small to create powerful content experiences that drive business results.

Trust is everything. You need a partner who views the world as you do

We prioritize transparency and integrity in all that we do. It starts with personal relationship building to generate trust with our athletes and brands.

Meet the team

Jemima Cooper

Western Europe Business Development Manager


We are always on the lookout for great talent to join the team. With a high volume of various client and brand projects at hand, give us a shout if you are interested in joining the team and we will be in touch.

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