It's all about people

The Human Interest Group (HIG) is a leading sports management, marketing and business development firm specialized in unique relationship facilitation between world-class endurance athletes, brands, and consumers. We have designed, executed, and consulted in cutting-edge marketing campaigns for organizations of all sizes; from start-ups, to global brands, to foreign governments.  With over 60 years of combined experience in the business of sport, marketing, and brand storytelling with world-class athletes, sports organizations, and corporations, HIG strives to keep that high-level human interaction with its clients.   HIG’s partners have a broad spectrum of work experience in many professional sports circles including triathlon, cycling, NFL, MLB, NHL, international and domestic soccer, martial arts & boxing, and many Olympic sports.  The foundation of the company was built on the corporate sponsorship side; building brands, strategic relationships and customer audience by leveraging high-performance athletes and messaging through sport.   

Your helpful guide to bring your ideas to life

We are in the business of ensuring win-win’s for everyone involved. We specialize in coming alongside brands big and small to create powerful content experiences that drive business results.

Trust is everything. You need a partner who views the world as you do

We prioritize transparency and integrity in all that we do. It starts with personal relationship building to generate trust with our athletes and brands.

Meet the team

Stephan Weyer

Profile Coming Soon


We are always on the lookout for great talent to join the team. With a high volume of various client and brand projects at hand, give us a shout if you are interested in joining the team and we will be in touch.

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