THE HUMAN INTEREST GROUP

We believe that sport drives us to become better versions of ourselves.

The powerful stories, legendary sacrifices, and human connections that sport creates, transform individuals into heroes. The world needs to experience these thrilling moments firsthand.  We are a boutique sports marketing and business development firm focused on the creation of authentic relationships between world-class athletes, influencers, brands, and active lifestyle consumers. 

About Us

Relationships

Client sponsors & collaborations

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MEET OUR

Athletes

Craig Alexander

Craig Alexander

The 5x Ironman & 70.3 World Champion
Defying Age Barriers

Tim Don

Tim Don

3x Olympian, 4x World Champion, Ironman World Record Holder,
Man with the Halo

Allie Kieffer
Twenty20 Pro Cycling Team
Dave Scott

Dave Scott

6x Ironman World Champion,
Master Coach,
Endurance Legend

Mauricio Mendez
Radka Vodičková
Lesley Paterson

Lesley Paterson

5-Time Triathlon World Champion and Mountain Bike Champion

Sam Appleton
Sara Svensk
Morgan Pearson
Rachel Joyce

Rachel Joyce

ITU Long Distance World Champ and Kona Contender

Kevin McDowell
Jesper Svensson
Monica Askamit

Work

Generate genuine interest through relevant content

Align your brand with the deeper mission and values of the world’s top athletes to connect with attentive audiences around the globe. Creating culturally-relevant stories and promoting powerful perspectives is what we do best.

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SERVICES

Create trending quickly and efficiently

With our robust influencer portfolio and intimate knowledge of the active lifestyle ecosystem,  HIG has the capability to create 'trending' quickly and efficiently.  For brands looking to align themselves with the world's most credible athletes and active influencers;  we offer customized packages that include high-profile ambassadors, B2B partnerships, media, exclusive content, video storytelling, and experiential event management to establish your brand in the space.

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Latest News

Our clients are constantly on the go and in the news!   Check out the latest press releases, media stories, podcasts, interviews, and unique content flowing from our world-class athletes and brand partners.

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Experiences

Our experiential events are one-of-a-kind and never done the same way twice!  
We combine motivational influencers, beautiful training venues, and highly
engaging, intimate encounters with just the right bit of stimulus to create
 truly memorable experiences.

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