THE HUMAN INTEREST GROUP

We believe that sport drives us to become better versions of ourselves.

The powerful stories, legendary sacrifices, and human connections that sport creates, transform individuals into heroes. The world needs to experience these thrilling moments firsthand.  We are a boutique sports marketing and business development firm focused on the creation of authentic relationships between world-class athletes, influencers, brands, and active lifestyle consumers. 

About Us

Relationships

Client sponsors & collaborations

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MEET OUR

Athletes

Craig Alexander
Tim Don

Tim Don

Tim Don, Tim Don triathlete, Man With The Halo, Tim Don professional triathlete, Ironman World Record Holder, Olympian, ITU World Champion. Inspiration athlete speakers, best speakers in sport, sponsor Tim Don,

Lesley Paterson

Lesley Paterson

3-Time Triathlon World Champion and Mountain Bike Champion

Team Wurtele

Team Wurtele

Canadian Super Couple – Ironman and 70.3 Champions

Ellie Salthouse
Sam Appleton
Rachel Joyce

Rachel Joyce

ITU Long Distance World Champ and Kona Contender

Radka Vodičková
Thiago Vinhal
Jake Montgomery
Ryan Petry

Ryan Petry

XC Mountain Bike Phenom with Eyes on Leadville 100

Work

Generate genuine interest through relevant content

Align your brand with the deeper mission and values of the world’s top athletes to connect with attentive audiences around the globe. Creating culturally-relevant stories and promoting powerful perspectives is what we do best.

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SERVICES

Create trending quickly and efficiently

With our robust influencer portfolio and intimate knowledge of the active lifestyle ecosystem,  HIG has the capability to create 'trending' quickly and efficiently.  For brands looking to align themselves with the world's most credible athletes and active influencers;  we offer customized packages that include high-profile ambassadors, B2B partnerships, media, exclusive content, video storytelling, and experiential event management to establish your brand in the space.

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Latest News

Our clients are constantly on the go and in the news!   Check out the latest press releases, media stories, podcasts, interviews, and unique content flowing from our world-class athletes and brand partners.

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Experiences

Our experiential events are one-of-a-kind and never done the same way twice!  
We combine motivational influencers, beautiful training venues, and highly
engaging, intimate encounters with just the right bit of stimulus to create
 truly memorable experiences.

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