Launched in 2010 under a partnership with Sheraton Keauhou Bay Resort and Spa, The Human Interest Group envisioned mixing entertainment with a great sports championship classic such as the Hawaii Ironman. The week leading into the famed Ironman World Championships is full of daily activities around the sport of triathlon and private events in the evening. The Kona Concert Series is set to become a staple entertainment event each year in the bustling town of Kona, HI where each October the town is overrun with super fit triathletes and the associated media channels from around the world
Entity: The GU Kona Concert Series
Concept
Like the Superbowl, Olympic Games, and many other championship sports events, the week leading into these spectacular athletic competitions is usually a mix between commercial and social opportunities around the event itself. Specifically, some of the higher quality entertainment in the sport of triathlon is missing and thus the integration with the sports pinnacle event: The Ironman Hawaii
Supporting Cast: In 2010, supporting companies that got behind the first annual Kona Concert Series events; An Evening with Howie Day were: GU, Saucony, TriGrandPrix, TYR, Scott bikes, Bump.com, Tri-Sports.com, and Athletes Honey Milk. A special thank you to these industry leaders.
2011 + Partnership Opportunities
To get involved with the 2nd annual Kona Concert Series in 2011 during the Ironman Hawaii week in Kailua-Kona HI, or to discuss expanding the concert series at other events, please contact HIG here.
