Activation & Consumer Engagement 

Experiential: An overused and often underwhelming execution in seeking a return on strategic partnership agreements.  Whether B2C or B2B, the target audience must feel the attachment to the brand and personally align with the values of the message.   We bring the creative differentiation that takes engagement to the next level.  #World.Class.Engagement


Authentic Content Delivery

In this day and age, content is king.  So they say.  But for many brands, the content is generic and lacks realness.   We have a knack for driving real people with real stories to the surface and a habit of avoiding those that lack authenticity.  #No.Fake.News  


Sponsorship Execution

We see it all the time.  The excitement of a new partnership;  the potential to leverage an amazing influencer platform;  And the everyday distractions in the marketing department.  Enter HIG.  We not only help set up an intelligent partnership and sponsorship portfolio, we take the wheel and help steer the execution to ensure your brand gets maximum return.  #Its.What.We.Do  


Ambassador Program Strategy

We spent many years on the brand side of Ambassador programs and the last decade on the Athlete/Influencer side.  To simply say we have a broad perspective is a bit of an understatement.  We have been intimately involved in hundreds and hundreds of sponsorship based commitments and bring expertise to organizations wanting to build or enhance their influential army.  Let us help you with your Ambassador strategy and guide your execution team to victory.  

Business Development

At our core, we are 'BizDev' masters.  Socially adept, Strategically exquisite.   Whether breaking into a new customer vertical, cogitating international expansion, or needing a full fledge assault on acquiring your competition's marketshare, we bring methods and knowhow to advance brands into an unstoppable force.   #Optimize.Team.Work.


Brand Rebirth (or Creation)

Let's face it, some organization's brands have become a bit...stale. Perhaps the company's emphasis has been on R&D or customer service or revenue growth.  'Brand' is not just a word thrown out by marketing people, it's the core of the company DNA.   Do you know your brand's archetype?  If not, perhaps it's time to consider a bit of a makeover.    Or maybe you are looking to launch a new brand?  Getting it right from the get-go will significantly help define the customer experience with your products and/or services.  #Good.Brands.Never.Die (but sometimes) #TheyReincarnate  


Examples of Collaborative Work

Transamerica Insurance:  The Freedom Within w/ Ben Hoffman

HotShot: When Biotec meets Sports Science

Team Bravo: A Partner Project with Coca-Cola Brazil

Retül: Disruptive Bike Fit Technology


Built With Chocolate Milk: The Rise of Brown Dairy

Wanting to boost chocolate milk as a healthy nutritional drink, the Milk Processor Education Program (MilkPEP) and their agencies turned to Pro Tri to find the perfect, authentic ambassador. Five-time Ironman/70.3 World Champ Craig “Crowie” Alexander was one of the first triathletes who joined the Built With Chocolate Milk campaign, signaling a new reason to the everyday athlete for drinking chocolate milk. While consumption of white milk rapidly declines, chocolate milk’s go-to status as a nutrient-rich recovery drink grows in popularity among key demographics.  Full Version of Commercial 


Tri Dubai: Ground-Breaking Pro Triathlon Team


Pro Tri founder Franko Vatterott developed and managed Tri Dubai, the first major professional triathlon team that assembled 10 of the world’s elite male and female athletes such as Ironman World Champions Craig Alexander, Peter Reid, Tim DeBoom, and Normann Stadler. In just one season, Tri Dubai athletes took 1st, 2nd and 3rd places at the world’s most competitive triathlons. Working alongside Tri Dubai co-founder His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vatterott built a ground-breaking marketing model that has set the standard for today’s multi-sport teams.